A/B Testing Dashboard

Codex psychological element experiments

Active Experiments

4

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user_e0obl48cw5e

Social Proof vs Scarcity
Test whether social proof ("X researchers viewed") or scarcity ("Y viewing now") drives more engagement
Active
Your Current Variant: scarcity
Available Variants
Affirmation Frequency
Test optimal frequency of psychological affirmation toasts
Active
Your Current Variant: high
Available Variants
Engagement Ladder Visibility
Test whether showing visible progress indicators increases commitment
Active
Your Current Variant: visible
Available Variants
Identity Modal Timing
Test when to prompt users for investor identity selection
Active
Your Current Variant: early
Available Variants

Experiment Descriptions

Social Proof vs Scarcity

Tests whether showing "X researchers viewed" (social proof) or "Y people viewing now" (scarcity) drives more engagement.

Affirmation Frequency

Tests optimal frequency of psychological affirmation toasts (high: 15s, medium: 30s, low: 60s cooldown).

Engagement Ladder Visibility

Tests whether showing visible progress indicators increases user commitment and completion rates.

Identity Modal Timing

Tests when to prompt users for investor identity selection (after 2 views, 5 views, or never).